I’m Chaymae
A UX Designer
n’a mighty pirate.

“Beauty and brains, pleasure and usability — they should go hand in hand.”

Donald A. Norman

I design because I care; I aim to reduce people’s frustrations that come with using digital products. My journey initially started with a bachelor’s degree in Set Design. I discovered the power of the humans interactivity with objects and its impact on their emotions, which led me today, to User Experience Design. I see design in layers and perceive it as an interactive installation.

Let it Fly!

Redesigning Virgin Atlantic’s mobile app Exceptional in-flight entertainement experience

Read the case study.

Download the presentation (PDF).

Fitness Revisited

Spotlight on the new Body You mobile app

Read the case study.

Download the presentation (PDF).

Empathy is key to design accessible digital products.

I’ve always wanted to do something creative but that has a good impact on people’s lives. I believe change can start with small steps.

With a small team, we created a Chrome extention to reduce hate speech in digital platforms. The plugin detects the user’s input, takes it through a hate API and provides feedback when hate words are detected.
Read more about our hackathon winner HateFree Plugin.

I gave a talk once at Women Who Code at CodeNode. I talked about accessiblity in digital forms and shared tips to make these forms accessible.
Check out the talk I gave at Women Who Code: How to Design Good Forms (PDF).

“I never lose. I either win or learn.”

Nelson Mandela

I am a big fan of ideation and rapid prototyping. I like testing my ideas quickly and iterating until I get something effective.

In my free time, I enjoy writing, doing research and digging into these particlar aspects of the UX process.

Read my blog.


Say hello and let’s chat !
It’s not only for work, I’m always keen to see other people’s work. So get in touch !